The "Real Hourly Rate" Calculator
Stop guessing your pricing. Start funding your life.
Are you starting to hit your revenue goals but still feeling like you’re running out of air? Are you a “quiet” five-figure business owner who needs to figure out how to make "enough"? Don't worry - you're not alone. And well done by the way - you're doing amazing!
In my experience as an ADHD Business Coach, most business owners pick an hourly rate out of thin air - or worse, based on a "market average" that doesn't account for their actual needs. They forget about taxes, time off, pensions, non-billable admin hours, and the fact that they actually need to eat and rest!
It’s time for a reality check. I’ve built a template to help you reverse-engineer your pricing. We don't start with "What should I charge?" We start with "How much is enough for the life I want?" This is how you uncover what "enough" actually looks like in monetary terms!
This is for you if:
You’re tired of the "hustle" and want a business that feels spacious.
You feel "busy" all the time but your bank account doesn't reflect the effort.
You want to take more time off but don't know if you can afford it.
You need a "permission slip" to raise your prices based on math, not just "vibes” or because a coach told you to double them.
How it works (The 3-Step Reality Check):
1. The "Life First" Audit We look at what you actually need to live. Not just the mortgage and bills, but the self-care, the holidays, the emergency fund, and tax. This is your "Enough" number.
2. The Business Buffer We factor in the true cost of running your business: memberships, subscriptions, CPD, insurance, and that tax bill that always seems to sneak up on us.
3. The ADHD Reality Filter This is the game-changer. We account for the hours you actually want to work. We subtract the time you spend on marketing, admin, and the inevitable "brain-fog days."
The Result? Your Real Hourly Rate. The price you need to charge for your sellable hours to fund your entire life without burning out.
Download the "Real Hourly Rate" Calculator for £15 Now
(Compatible with Google Sheets & Excel. Also includes a walk-through video)
Spoiler Alert: The Maths Doesn't Lie
If the calculator tells you that your hourly rate needs to be £150 to live the life you want, but you’re charging £50... It's gonna sting. But now you've got the facts, you can fix it!